Latest Thinking

We’re passionate in our exploration of meaning and change, across global cultures and any category you could think of. Here are just some of the topics we’re currently working on…

A New Normal, Covid-19, Entertainment

Pick up a 2B pencil. It’s time to open your mind

Back in 2018, London’s Royal Academy curated ‘From Life’ – an exhibition documenting the past,…

Industry, News, Society

Inspiration Sprint: The Cultural Ecosystem with Dr John Curran

This month saw us hold our first virtual Inspiration Sprint and as we all settle…

A New Normal, Covid-19, Sustainability

A New Normal: Sustainability

Why now is the time for brands to double down on their environmental pledges COVID…

A New Normal, News

Speculative Strategy – Why we need it more than ever

Today, everything is emergent. Culture is transforming at pace. To negotiate this successfully you will…

A New Normal, Covid-19, Society

A New Normal: Reshaping Tech Connections

As physical distancing makes the thought of a cold pint in a bustling beer garden…

Covid-19, Health, Society

A New Normal: Care & Connection

In world of ‘social distancing’, what is the New Normal for Care and Connectivity? As…